According to the latest Cheekytrip Holiday Price Index, holiday prices in April 2026 were 12.4% lower than in April 2025, making this one of the most affordable periods for package holiday bookings seen in recent years.
The analysis is based on millions of holiday prices tracked by Cheekytrip across leading UK travel companies and holiday providers, providing a comprehensive view of pricing trends across destinations, booking windows and holiday types.
Cheekytrip's latest data reveals widespread price reductions across many of the UK's most popular overseas holiday destinations, with only a handful of exceptions.
Cheekytrip Holiday Price Index: April 2026 Key Findings
- Overall holiday prices fell 12.4% year-on-year.
- Short-haul holidays were down 17.1%.
- Long-haul holidays fell 10.8%.
- Turkey recorded a 27.2% price reduction.
- Cape Verde was the only major destination to record a significant increase.
Holiday Prices Fall Across All Booking Windows
Data from the Cheekytrip Holiday Price Index shows that holiday prices fell across every booking window analysed.
- Departing within 1 week: down 16.3%
- Departing within 1 month: down 11.7%
- Departing within 6 months: down 9.7%
The largest reductions were seen in last minute holidays, where prices were more than 16% lower than the same period last year.
However, travellers booking well in advance are also benefiting from lower prices, suggesting strong value throughout the market.
Short-Haul Holidays Offer the Biggest Savings
According to Cheekytrip's analysis, short-haul holidays delivered the strongest value in April 2026.
- Short-haul holidays: down 17.1%
- Long-haul holidays: down 10.8%
While long-haul destinations continue to offer savings, the biggest reductions are currently being found closer to home, with European destinations leading the way.
Destination Price Trends: Turkey, Greece and Malta Lead the Way
Cheekytrip data shows that almost every major holiday destination became cheaper compared with April 2025.
Largest Price Reductions
- Turkey: -27.2%
- Malta: -24.8%
- Greece: -23.8%
- Spain: down year-on-year
- Portugal: down year-on-year
- Balearic Islands: down year-on-year
- Canary Islands: down year-on-year
Turkey stands out as one of the strongest-value destinations currently available, with prices falling by more than a quarter year-on-year.
Greece and Malta also continue to offer exceptional value for travellers seeking affordable sunshine breaks.
Cape Verde Is the Only Major Destination to Increase in Price
Among all destinations analysed within the Cheekytrip Holiday Price Index, Cape Verde was the only major destination to record a significant year-on-year increase.
- Cape Verde: +25%
The increase reflects continued strong demand for the destination, despite widespread reductions elsewhere in the market.
Expert Analysis from Cheekytrip
"April's data shows a very different picture to what we've seen in recent years. An overall fall of 12.4% is substantial, especially considering how popular spring and early summer bookings have traditionally been."
Steve Campion, Managing Director at Cheekytrip, added:
"What's particularly striking is that virtually every major destination has become cheaper. Aside from Cape Verde, which continues to experience strong demand and higher prices, destinations across Europe are offering some exceptional value. With short-haul holidays down over 17%, travellers looking for sunshine close to home have plenty of opportunities to save."
"Turkey, Greece and Malta are all showing significant year-on-year reductions. For holidaymakers who are flexible with where they travel, 2026 is shaping up to be one of the best years for finding a bargain in quite some time."
What Holidaymakers Can Expect This Summer
The latest Cheekytrip Holiday Price Index suggests that holidaymakers currently have access to some of the strongest value seen in recent years.
With short-haul holidays down 17.1%, long-haul holidays down 10.8%, and almost every major destination becoming cheaper than last year, travellers are benefiting from increased choice and lower prices.
Whether booking a last-minute getaway or planning ahead for summer, the data points towards a highly competitive market.
Cheekytrip will continue to monitor holiday pricing trends in the months ahead to see whether these reductions continue into the peak summer season.
