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Grans Go Free

Daniel Riley March 27th, 2024 1,507 views

Grandparents on the beach with their children
Grandparents on Holiday with their Grandchildren. Picture Credit: Canva
In an era where family time often competes with busy schedules and digital distractions, EasyJet Holidays has stepped up to champion the importance of multi-generational travel with their groundbreaking "Grans Go Free" offer. Departing from the conventional "Kids Go Free" deals, this innovative promotion aims to bridge the gap between generations by inviting grandparents to join in on the family fun at no extra cost.

The allure of this offer lies not just in the savings it provides, but in the priceless opportunity it offers families to create lasting memories across generations. According to recent research by EasyJet Holidays, a staggering 51% of families have never ventured on holiday with their grandparents, highlighting a significant gap in intergenerational bonding.

The unveiling of "Grans Go Free" comes amidst a surge in the desire to strengthen family ties, with over half of Brits expressing regret over not spending more time with their grandparents. EasyJet Holidays recognizes the profound value of these relationships, reflected in their initiative to facilitate what they term as "3G" holidays—getaways involving three generations or more.

Matt Callaghan, Chief Operating Officer at EasyJet Holidays, emphasises the importance of nurturing grandparent-grandchild relationships: "We're proud to offer thousands of free kids places, but we feel it's time to recognize the Grandparents. This research shows how important grandparent and grandchild relationships are and how much can be learned from making time for them." 

The benefits of multi-generational travel extend far beyond mere companionship. As per the survey findings, 77% of respondents affirm the special bond between grandparents and grandchildren, with 73% expressing a desire to learn more about their elders' lives and wisdom. By embarking on holidays together, families not only create cherished memories but also foster deeper understanding and connection across generations.

Choosing the perfect destination for a multi-generational getaway is made easier with EasyJet Holidays' extensive array of European destinations, including Spain, Greece, and Italy. Whether it's basking in the Mediterranean sun or exploring the rich cultural tapestry of historic cities, there's something for every member of the family to enjoy.

Furthermore, EasyJet Holidays' "Grans Go Free" offer alleviates financial concerns, with 45% of Brits acknowledging grandparents as the bigger earners in the family. Despite this, only 35% would expect financial contributions from them, preferring instead to treat them to a well-deserved holiday experience.

To secure a free grandparent place, families simply need to book a family package holiday through EasyJet Holidays, ensuring that at least one child is included in the booking. Limited spaces are available, so early booking is advised to avoid disappointment. 

In a world where quality family time is increasingly precious, EasyJet Holidays' "Grans Go Free" offer presents a golden opportunity to strengthen bonds, create cherished memories, and embark on unforgettable adventures—all without breaking the bank. So why wait? Start planning your multi-generational escape today and let EasyJet Holidays pave the way for an unforgettable family getaway.

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